Pointel can help implement a complete solution by deploying CRM applications

Customer Relationship Management – CRM

Pointel has several years of experience in implementing CRM solutions to maximize customer lifetime value and profitability. Pointel specializes in Salesforce, Clarify, Oracle and SAP suites of products. Pointel has implemented CRM solutions for many industries including financial institutions, banks, pharmaceuticals, healthcare, insurance and Telecom companies. Pointel’s unique methodology guarantees 100% success. Customer Relationship Management solutions improve the efficiency in managing the customer-facing business processes from end-to-end. This includes Marketing, Sales, Customer Service and Support. The overall goal is to improve the customer experience and reduce the cost of operations.

CRM systems can be customized as per business needs.

Some of the common Customer Relationship Management functions are:

  • Customer service and support
  • Sales force automation
  • Lead management
  • Marketing tools for strategy planning
  • Inventory management
  • Invoice generation
  • Business information analytics
  • Customer profile management
  • Social media and customer networking via blogs and forums

Businesses of all sizes can benefit from a Customer Relationship Management solution. As customers are the most valued assets of any business, CRM software implementation at the business workplace would highly enhance business processing and increase the level of customer satisfaction greatly, thereby increasing productivity and revenue.

Some of the significant benefits of a CRM are:

  • Better alignment towards customer needs
  • Customer centric processes to increase customer lifetime value and average revenue per customer
  • Streamlined sales and marketing processes
  • Higher sales productivity
  • Improved customer satisfaction with higher customer retention and lower acquisition rates
  • Added cross-selling and up-selling opportunities
  • Reduced expenses with better marketing opportunities
  • Better customer profiling and targeting
  • Higher overall profitability